It is easier than ever to launch your own brand these days and it is even easier to do so on Amazon. The Amazon FBA private label model is one of the most favored among sellers.
According to a 2023 report, more than 54% of sellers on the platform do use the private label business model for their brands and product lines.
With all that in mind, we are going to take a closer look at its value in the e-commerce landscape.
What Is Amazon FBA Private Label?
When you choose this business model, you are essentially sending the goods to Amazon warehouses. For an additional fee, they will also take care of your inventory storage, packing, shipping, customer service, returns, and refunds. If you are trying to find your way into e-commerce, then private labeling on Amazon is definitely the way to go and is a more than viable option.
With private label products on Amazon FBA, you have the potential to make a good profit and you have the added advantage of the marketplace’s already large customer base.
Private label products are manufactured by one company and branded and sold by another. These products typically already exist, so you don’t have to create them yourself. Instead, you get to put your own brand twist on the products you sell and don’t have the headaches and hassle of product creation and distribution.
We at PrivateLabelBathSalts.com can help you with this. We take care of product manufacturing, packaging, labeling, and shipping so you can focus on other areas of your business.
Advantages Of Selling Private Label Products on Amazon
A private label allows you to brand your products and set your own pricing strategy. There is no need for any brand approval from anyone and there are no hoops to jump through. Here are a few more advantages of selling your private label products on Amazon:
Brand Identity And Product Customization
Choosing private labels means it is your brand, unlike wholesale where the products are resold from other brands. You can also completely customize the products how you see fit. You can choose from a wide selection of bath soak formulas that have already been tested.
You can select from an available formula or create your own. You will have help with product testing through the contract manufacturer to ensure you have a high-quality product that portrays your brand.
You will also find help with consulting services, including finding more information on price points, marketing, email campaigns, search engine optimization, multimedia content, and everything you need to market your brand.
Since you are going through a contract manufacturer for product creation, your overall costs are much lower than if you created the products from scratch yourself. There is no middleman to contend with when it comes to pricing strategies, so you have inventory at a low cost that you can sell for higher profits.
Control Over Amazon Listings
When you launch your private label products through Amazon, you can create a brand new product listing for the marketplace. You can edit images, set your pricing, edit your listing copy, and choose the keywords you want to use.
Selling Your Private Label Products on Amazon
Now that you see how beneficial private labeling on Amazon can be for your up-and-coming e-commerce store, let’s run through a few more steps you want to keep in mind as you set your business up for success.
Research Products and Manufacturers
If you don’t know what products to sell yet, be sure to do your research. You don’t want to rush into selling a product people won’t be interested in.
Bath products are always popular and when you choose a contract manufacturer that uses high-quality ingredients like USP Grade epsom salt, you are sure that the personal care products you will offer are safe.
When you partner with a reliable bath salt manufacturing company, you can create safe, custom bath soaks, bath salts, and other products your customers will love.
Create Your Amazon Listing
Next, you need to optimize your Amazon listing. It can make a big difference in your sales numbers. The good news? We can help with your marketing and shop setup so you can focus on your products and other aspects of the business.
Find Storage Solutions
If you need temporary warehouse storage or a long-term solution for all your bath and beauty products, we can help with that too! We have the capacity as well as the equipment needed to do this.
Amazon FBA Fulfillment
Finally, we have over 7 years of experience working directly with Amazon through Vendor Central and Seller Central. We know its ins and outs and can help you as much as you need throughout every step of the process.
Ready to jump into the world of Amazon FBA private label? At PrivateLabelBathSalts.com, we can guide you through the process, from product manufacturing and fulfillment to storage. Call us at 800-619-9021 to get started.