So you want to start a new business but are afraid of having to do all the work? Then working with a private label manufacturing contractor is your best bet. Doing so will give you full control over each product component, such as the label, formula, and packaging, without having to use even a bit of elbow grease. This makes it easier for you to enter the market and launch your label right away.
Why Start A Private Label
Continuous Market Growth
For the past two decades, an average of 14% of U.S. dollar supermarket sales is private label market share. In addition, more than 50% of manufacturers in the country make both private label and branded consumer goods. The market only continues to grow. In fact, around $199 billion worth of consumer packaged goods were sold at retail in the US under private labels in 2021, an increase from the year before.
Aside from the potential market growth, starting a private label gives you more control over your brand. You get to set the prices and be hands-on with product design and development, which involves choosing the packaging and ingredients. Moreover, you get to create your own brand identity and take control of product marketing and distribution.
Scalability and Expansion
Another advantage of creating a private label is you can expand however you want, at whatever pace you want. This is because you are not tied to the same contracts and agreements as national brands, giving you more flexibility on product lines, marketing strategy, and pricing. Also, if your private label product is successful in one market, you can expand into new markets by partnering with distributors or retailers in those regions. This can help you grow your business internationally.
The Benefits Of Starting A Private Label Bath Salts Business
Now that you know why starting a private label business is a great opportunity, let’s discuss why starting one in the bath salts industry is a profitable way to generate income.
Between 2022 and 2030, a significant growth rate in the global bath salts market is predicted. In fact, by 2030, the global bath salts market size is anticipated to reach multimillions in USD. There is a continuous demand for aromatherapy, bath care, and therapeutic products. As a result, the bath salts industry is directly impacted and continues to grow.
Additionally, the bath salts industry is not as crowded as some other industries, such as the cosmetics industry. This means that there is less competition for market share, which can make it easier for a new brand to succeed.
Working With A Private Label Manufacturing Contractor
- Reduced risk: Working with a private label manufacturer can help you to reduce your risk. This is because the contractor will be responsible for the manufacturing of your products, which means that you will not have to invest in your own manufacturing facilities.
- Access to expertise: Private label manufacturing companies have years of experience in the industry, and they can provide you with access to their expertise in product development, manufacturing, and quality control.
- Cost savings: Private label manufacturing contractors can often offer cost savings over traditional manufacturing methods. This is because they have economies of scale and they can often produce products in bulk.
- Flexibility: Private label manufacturing contractors can be flexible in terms of the products they can manufacture and the quantities they can produce. This means that you can be responsive to changes in the market and you can scale your business as needed.
Why Partner With Us
We at PrivateLabelBathSalts.com manufacture bath salts products in our own facility in Kentucky. Because of this, clients have access to more than 50 ready-made formulas. There are also over 170+ ingredients available, catering to business owners looking to have custom formulas made. Aside from the flexibility, here are other reasons to choose us as your private label manufacturing partner:
Multiple Shipping Options
We have the flexibility to meet your unique business needs, whether you like the ease of dropshipping, the control of warehouse storage, or the advantages of Amazon FBA fulfillment. All products are stored in and shipped directly from our safe and secure warehouse in Kentucky.
We aim to provide business owners with holistic services, which is why we go beyond production and offer e-commerce services. Our team can help you in designing your labels and packaging. We can also assist you in setting up your Amazon or Shopify store. This involves creating engaging content and optimizing listings. Allow us to handle the technical aspect, so you can focus on what matters more to you, whether that’s marketing strategy development or influencer partnerships.
What’s great about having our own manufacturing facility is we are able to develop and test as many formulas as we please. And we’d like to share this amazing advantage with you. Whether you’re looking to create a complex fragrance to cater to a niche audience or develop a basic one to compete with existing products in the market, we’ve got the ingredients, tools, and manpower to make it happen.
Working with a private label manufacturing contractor will not only lessen your workload but give you a more promising chance of successfully entering the market and launching your brand. Click here to know more about how we can work together.